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  • Printer rant: I just need to know why is this even a thing.

    Why are you designing a sign that’s 4ft by 8ft on your tiny phone? I have yet to see a design that comes from a clients phone and direct to print without having to be redrawn in illustrator or completely rebuilt from scratch. The resolution is always too low to print and often times the […]

  • Affinity Designer Beta for Windows

    Mac-based vector software, Affinity Designer has been released into beta for Windows. The software is a direct competitor to Illustrator. Since Adobe decided to be full-on subscription only; Affinity is filling in the market for people who want to OWN their graphic design software. I’m pretty much excited to see Affinity Designer come to Windows because […]

  • Book Review: The Graphic Design Idea Book

    It’s a short read. Subtitle for the book is Inspiration from 50 masters. And it delivers on that, there are 50 examples. Each one has a summery and then a short explanation.  The back of the book reads, “No complex data. No technical jargon.” And yes it delivers on that. I’m just disappointed by some […]

  • Printing Rant. InDesign, ugh!

    Hello, I have experience running printers and looking at files making sure they’re ready to print. I’ve come to the conclusion that no one really knows how to use InDesign. Every time I get an InDesign file, it’s like anticipating how did this person mess this up.  It seems like no one understands knows these […]

  • Should you ever work for free? Nope!

    This is something that comes up a lot in creative freelance work. You’re always going to get that one client who wants to convince you to work for exposure. Work to put it in your portfolio. In the creative field it’s common to encounter someone who feels like your work isn’t really “work.” There’s even […]

  • Let’s Learn: A Little about Business Card Design

    Business Cards are an important piece of promotional material.  It’s pretty great to be honest, they’re portable, they convey everything about you/your business, and they’re cheap effective content. The design of your card is important to your brand.  In school, we’ve learned a lot about design theory and execution.  Finding your brand was something everyone […]

  • AIGASF’s Starting Your Design Career: My thoughts

    I attended the Starting Your Design Career session last week.  Looking back at my notes I wanted to share my experience and opinions of this session. Ok, first off I just want to say it was not worth the trip.  I live an hour and a half bus ride to SF and it was not […]

  • AIGASF: Portfolio Day

    Yesterday was Portfolio Day.  I managed to get a volunteer spot which gives you free entry and tickets to get your portfolio reviewed.  It was a good event, there were lots of reviewers and the break-out sessions were informative, but crowded.  Same with the keynote.  I’m happy I went because it helped light a fire […]

  • Affinity Designer: Adding Color Palettes

    [youtube https://www.youtube.com/watch?v=rBP1h3KHWZg] Although, there’s no Pantone swatches available for Affinity Designer.  You can still import .ase files.  Copic, Sherwin Williams, and Google have swatches available for download. Color Palette Links: Google – http://www.google.com/design/spec/style/color.html Copic Markers – https://imaginationinternationalinc.com/copic/101/downloadable-resources/ Sherwin Williams – http://www.sherwin-williams.com/architects-specifiers-designers/color/color-tools/downloadable-color-palettes/